Digital Pharma

Some people believe that digital capabilities are critical not only for pharmaceutical companies' ability to improve how they roll out new products, but also for increasing the pharmaceutical industry's contribution to health care by allowing it to provide innovative services to improve patient outcomes. To raise Parma's perceived value in the health-care system, the industry is working to meet the demands of all stakeholders, including health, patients, and payers. Meanwhile, the pharmaceutical industry's mentality is evolving from vertically organized divisions to cross-functional collaboration.

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